📘Board of Directors
Establishes vision, mission, values, business strategy, and organizational structure while ensuring accountability to shareholders and responsibility to stakeholders.
About AuRaaZ
AuRaaZ is a transmedia research lab exploring the intersection of art, content, technology and interaction.
We build with an interdisciplinary mindset where creative direction, narrative architecture, and technical systems evolve together.
Every meaningful innovation starts with a shift in perspective.
🎯Vision
One stop enterprise, generating employment and revenues in the domain of transmedia, by providing emerging technology based experiences to exhilarate audiences, enrich stakeholders, and empower brands.
🛠️Mission
- Excite audiences with spellbinding augmented, virtual, and mixed reality experiences.
- Optimize publicity campaigns and generate last mile revenue for stakeholders.
- Be a preferred platform for brands to engage consumers and exceed business objectives.
🌱Business Philosophy and Process
AuRaaZ process philosophy follows four stages: Seed, Sow, Sprout, Spread.
- Seed: Nurture beginnings and ideas with long-term intent.
- Sow: Place ideas in the right environment for fulfillment.
- Sprout: Activate resources and stakeholders with purpose.
- Spread: Sustain outcomes through trust, continuity, and effort.
🏛️Governance
🧭Core Council
Applies a holistic approach across market needs, technology, business, legal, and ethics, and green-lights product and project activity.
⚙️Executive Council
Leads finance, human resources, production, and project management to ensure resources and execution excellence.
✅Audit Council
Monitors quality, internal controls, cost rationalization, risk mitigation, and business continuity for best-value outcomes.
Patent records: Grant Certificate 1 and Grant Certificate 2.