The Secret Aura Behind Creative Technology & Transmedia
Where Ideas Become Experiences
AuRaaZ is a creative technology and transmedia lab designing the future of storytelling, digital creation, and brand experiences.
What is AuRaaZ
We design Creative Technology Platforms, Transmedia Experiences, Digital Creation Pipelines, Real-time Storytelling Systems, and Brand Experience Campaigns.
AuRaaZ = The Secret Aura Behind Transformative Experiences
Our Philosophy
We build systems that disappear into the experience — where the interface is invisible and only the feeling remains.
Every interaction we design carries the weight of story — crafted to surprise, engage, and leave a lasting impression.
The most powerful infrastructure is the kind you never notice — seamless, resilient, and quietly extraordinary.
Where Research Meets Reality
Creative Technology · AI for Storytelling · Real-time Experiences
Sarvam Sai · Cultural Storytelling · Brand Journeys
XR & Extended Reality · Physical to Digital · Interactive Objects
SticQR · D2C Drops Campaigns · Creative Pipelines
Products & Campaigns Powered by AuRaaZ
Product 01
Physical to Digital Storytelling Product
Connect objects to rich stories · Trigger videos & experiences · Interactive digital journeys
Explore SticQR
Campaign 02
D2C Drops Campaign Experience
Physical storytelling layers · Digital narrative ecosystems · Interactive cultural engagement
Explore Sarvam SaiOur Experience
Built on decades of creative technology experience spanning animation, visual effects, gaming, XR, real-time pipelines, and digital transformation.
Worked With
Our Approach
Understanding emerging technology and the human stories it can serve.
Creating intuitive experiences that feel inevitable once you encounter them.
Developing scalable platforms with the craft of artists and the discipline of engineers.
Launching real-world experiences that resonate, endure, and evolve.
Our Culture
"Inspired by Indian storytelling traditions, modern creative technology, and the art of transmedia — we build experiences that transcend the screen."
Founders
AuRaaZ is led by co-founders Kamayya Gupta Vinnakota and Satyadev Vasigala. With over 30 years across animation pipelines, digital creation systems, real-time workflows, and creative technology platforms, the lab is built on a shared principle:
"Design simple solutions for complex creative problems."
Spanning work with Disney, Warner Bros, Adidas, Reliance, Cinesite, Rising Sun Pictures, and WildBrain — AuRaaZ channels this global experience into the next era of storytelling.
Vision
AuRaaZ Vision powers both AuRaaZ and SticQR as a universal Augmented Reality viewer for mobile web. It scans cards, QR codes, and barcodes, and displays interactive widgets directly in view.
Collaborate with AuRaaZ